FRITZ-KOLA UPCYCLING
ARTISTIC CUSTOMIZATION
CAMPAIGN
UPCYCLING
A collaborative upcycling project transforming discarded advertising materials into unique, hand-worked objects.
Within 48 hours, 1,400 existing fritz-kola advertising pieces were reworked instead of being discarded. Using direct interventions, painting and customization, we turned mass-produced materials into individual pieces, exploring how artistic transformation can extend the life and identity of an object.
Created together with Dave Davina, Bobbie Serrano, Russlan Visual and M.I.R.U.E.L.
2019 / FRITZ-KOLA
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