HARDBRAKERS TOUR JERSEY

  • APPAREL DESIGN

  • CUSTOM LETTERING

  • VISUAL IDENTITY

A custom jersey design created for the Hardbrakers’ ride from São Paulo to Rio de Janeiro.

Drawing from the raw visual language of Brazilian pixação, I developed a lettering system that translates my own mark-making into functional apparel.

The design turns the jersey into a moving surface — connecting typography, street culture and the physical experience of the ride.

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