HARDBRAKERS TOUR JERSEY
APPAREL DESIGN
CUSTOM LETTERING
VISUAL IDENTITY
A custom jersey design created for the Hardbrakers’ ride from São Paulo to Rio de Janeiro.
Drawing from the raw visual language of Brazilian pixação, I developed a lettering system that translates my own mark-making into functional apparel.
The design turns the jersey into a moving surface — connecting typography, street culture and the physical experience of the ride.

